News

January 20, 2009
For: Immediate Release
Media Contact: Suzanne Lipp Weidler
Phone: (805) 227-0202

WineWare Software Corporation new Customers Relations Manager

Just in time for the new year, the new SmartClub Relations Manager – Customer Relationship Management (CRM) is now available. The Relations Manager is an add-on module within the SmartClub wine club management system that allows you to track and record all communication with your club members thereby allowing you to provide a higher level of service to keep those valuable club members. Incident tracking will give you insight as to how your club member’s needs change and you can focus on providing the service they need based on the information you've gathered in CRM.

As businesses increase their reliance on technology, the customer relationship, always delicate, is eroding. How can you drive customer growth, retention and loyalty while sustaining cost efficiencies and promoting profitability?

Implementing a CRM system can help your winery or wine bar realize improvements in member satisfaction and retention, reduce cost of sales and services, increase sales and revenue and acquire new members. To be competitive today, wineries must meet the expectations of their customers, who expect constantly improving levels of customer service. Keep those club members from becoming inactive!

You can track all correspondence and identify them as you wish with self defined "type" codes such as email, letter, winery visit, telephone call, etc. You can also define "who" tracked or recorded this note and then be able to sort (ascending/descending) and or print by "date", "who" or "type." A simple search easily finds the members and displays all records of communication. Notes can be modified with "change", "add" or "delete" functions. The member's club and member type are also displayed.

CRM tools have been available in other applications to keep track of incidents with their customers and are now provided as a valuable tool in the wine club management system. This valuable tool will improve the relationship between you and your very valuable club members.

Says, Jeff Weidler, president, "our customers want a higher level of tracking communications with their club members to offer the best service possible. We listen to our customers and created the Relations Manager."

Take a look at the new module:

(icon on the main screen)

Always back up your database first. To view the new module go to our website and download the demo (the demo is the current version of SmartClub) and change your database to the provided Clubdatabase.mdb to see the new module (see the User Guide on how to change databases). You will need to setup a test wine club, test member type and test members to use the module. If you need assistance, call our toll free tech support number at 800-835-2400. We can also "remote" you to our computers for an eDemo of SmartClub Relations Manager or any of our products. Call us at 805-227-0202 for single user or server module Relations Manager pricing. After purchase, the module can be activated remotely and you’ll be tracking your member incidents for better customer service.

About WineWare Software – WineWare Software, which was incorporated in 2004, offers affordable software with "easy on the check book" price points for all of its software and hardware offerings. Over 250 wineries have purchased products from WineWare Software. For Success Stories, product information, downloads and much more, see the web site - http://www.winewaresoftware.com.

WineWare Software believes in offering easy to use and robust software at the most affordable prices in the industry. For an eDemo of product offerings and further information, please call (805) 227-0202 or email info@winewaresoftware.com or visit our website at www.winewaresoftware.com.

All rights reserved. All content copyright WineWare Software Corporation